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Grow your workshop with premium trade pricing, exclusive access to Formula 4x4 and Fulcrum's GVM program, and online customers sent straight to your door for installation.
As a Fulcrum dealer, you get access to a curated range of Australia's most trusted suspension and aftermarket brands.
Fulcrum operates its own nationwide network of suspension workshops. We know what it takes to run a workshop - staffing, stock, customer expectations, technical headaches - because we do it every day. That hard-earned insight is what shapes every dealer program, process and support tool we offer. We don't build dealer programs from a head office spreadsheet - we build them from inside the workshop.
Multiple distribution centres across Australia, large on-hand stock holdings, and multiple daily courier runs - so your customers don't wait, and you don't lose sales to backorders.
Dedicated field sales reps visit your workshop in person. Multi-region trade phone support teams pick up fast. Workshop people supporting workshop people - because we run workshops too.
Online purchasing, account management, marketing assets, technical support and reporting - all in one dealer-only platform built around how workshops actually operate day-to-day.
Fulcrum is actively growing its authorised dealer network. Here's what your workshop stands to gain.
Access dealer pricing that's significantly better than a standard trade account, designed to maximise your margins on every job.
Exclusive dealer access to Fulcrum's in-house Formula 4x4 brand - lift kits, GVM upgrades, comfort shocks, big bore shocks, leaf springs and torsion bars.
Tap into one of Australia's fastest-growing 4x4 segments. Engineered GVM kits, technical support, and easier installs from quoting to fitting.
One of the most generous reward programs in Australia. Earn points on every purchase, climb tiers from Blue to Platinum, and redeem for cash, stock, or everyday essentials.
Through Click & Fit, customers buying online select your workshop for installation. Earn on every product sale plus the full labour amount on every job.
Multiple distribution centres across Australia with several courier runs every day. Large on-hand stock holdings mean we get product to your workshop fast - so you can meet customer demand without backorder delays.
Tap into Fulcrum's national marketing campaigns and digital presence. Featured placement on our website and store locator, brand-driven customer enquiries, and ready-to-use marketing assets accessible through the dealer B2B portal.
Dedicated field sales reps, multi-region trade phone support teams across Australia, and a B2B portal for purchasing, account management and technical support. Plus ongoing product training to help you scale parts and labour sales.
Align your business with a respected, Australian-owned brand established in 1976. Customers recognise the Fulcrum name and trust their authorised dealers.
Other programs just hand you leads to chase. Fulcrum's marketing engine attracts, qualifies and converts paying customers - then sends them booked and paid, straight to your workshop, ready for you to service.
Customer buys online and selects your workshop for installation. We send you a converted, paid customer ready for fitting - Fulcrum's fastest-growing online transaction type.
Customer orders online and picks up at your workshop. A paid customer walks through your door - giving you the chance to upsell your fitting and services in person.
Customer orders and Fulcrum ships direct. Gold and Platinum dealers get paid from online B2C orders - passive income tied to your loyalty tier.
Customers book wheel alignments, suspension inspections and GVM inspections through Fulcrum - we send the booking straight to your workshop, ready to service. Pre-qualified, pre-booked appointments without the chase.
Fulcrum dealers are selected from already successful automotive aftermarket businesses. We're looking for established workshops with the capability and commitment to represent the brand.
Three simple steps to becoming a Fulcrum authorised dealer.
Book a time below with our team and tell us about your workshop - location, services, fitting capability, and why you'd like to join the network.
Our team reviews your application against our quality and capability standards. Most applications are reviewed within 5 business days.
Approved dealers are set up with their account, product training, marketing assets, and a kick-start stock pack to start trading immediately.
Fulcrum was founded in 1976 and is one of Australia's fastest-growing, most trusted suspension brands.
Common questions from workshops interested in becoming a Fulcrum authorised dealer.
Pick a time that suits you and our team will be in touch to discuss your application. Approval is based on workshop capability, location, and alignment with Fulcrum's quality standards.
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